Marketing Discourse

Discover the essential insights of "Marketing Discourse" by Per Skålén, published by Taylor & Francis Ltd in 2012. This thought-provoking paperback, spanning 208 pages, provides a critical survey of significant contributions to managerial marketing discourse from the early twentieth century to the present day. Skålén articulates a compelling social critique and evaluation of marketing practices, making it a must-read for both marketing professionals and academics alike. Dive into the evolution of marketing concepts and understand the societal implications that have shaped the field. Ideal for those looking to deepen their knowledge and enhance their marketing strategies, this book is a valuable addition to any marketing library.