Marketing in China

Discover the evolution of marketing in China with Marketing in China by Yonggui Wang. Published by Sage Publications Ltd in 2016, this comprehensive four-volume collection spans an impressive 1304 pages, meticulously detailing the transformation of marketing strategies in China over the past three decades. From its inception to the dynamic marketplace we see today, this work provides invaluable insights into the commercial landscape of one of the world's largest economies. Perfect for marketers, business professionals, and anyone interested in the rapid growth of commerce in China, this collection is a must-have resource. Dive into the rich history and innovative practices that define marketing in this vibrant country.