Marketing of Technology Intensive Products and Services

Discover the essential strategies for successfully marketing high-technology products and services in "Marketing of Technology Intensive Products and Services" by Patrick Corsi. Published in 2009 by ISTE Ltd and John Wiley & Sons Inc, this comprehensive hardback edition spans 320 pages, offering invaluable insights into the marketing dynamics of technology-intensive industries. Corsi provides foundational models and effective methods that empower businesses to leverage advanced technology for profitable outcomes. Whether you are a marketing professional or a business owner in the tech sector, this book serves as a crucial resource to enhance your marketing approach and drive success in a competitive landscape. Equip yourself with the knowledge to navigate the complexities of technology marketing and unlock new opportunities for growth.