Marketing Planning for Services

Discover effective strategies for enhancing your marketing efforts with Marketing Planning for Services by Malcolm B. McDonald. Published by Taylor & Francis Ltd in 1996, this insightful paperback spans 376 pages and addresses the complexities of developing impactful marketing plans that drive better bottom-line results.

McDonald tackles common misconceptions surrounding marketing, particularly in the context of services and relationship marketing. This essential guide offers practical frameworks and techniques to streamline the marketing planning process, ensuring that you can implement the principles discussed effectively. Whether you're a marketing professional or a business owner, this book is a must-have resource for anyone looking to refine their marketing strategy and achieve success in a competitive landscape.