Marketing to the Ageing Consumer

Discover the transformative insights in Marketing to the Ageing Consumer by Palgrave Macmillan, published in 2013. This essential guide spans 251 pages and delves into the significant impact of a global ageing population on consumer behavior. Learn how this demographic shift influences the purchasing decisions of older consumers and the strategies businesses must adopt to effectively market and advertise their products and services to this growing audience.

The book provides practical models for companies to assess the effectiveness of their current marketing strategies, along with valuable tools designed to enhance age-friendly marketing campaigns. Whether you are a marketer, business owner, or simply interested in understanding the dynamics of an ageing consumer base, this book is a must-read for navigating the evolving marketplace.