Mexican Multinationals

Discover the transformative journey of Mexican companies in "Mexican Multinationals" by Alvaro Cuervo-Cazurra, published by Cambridge University Press in 2022. This comprehensive guide spans 764 pages and offers invaluable insights for executives, consultants, researchers, and students alike. Delve into the strategic actions taken by mid-sized firms from emerging markets as they enhance their capabilities and evolve into successful multinationals.

With a foundation built on forty-one detailed comparative case studies authored by local industry experts, this book provides a unique perspective on the challenges and triumphs faced by Mexican multinationals. Equip yourself with the knowledge to navigate the complexities of global business and understand the dynamics of international expansion. Whether you're a seasoned professional or an aspiring scholar, "Mexican Multinationals" is an essential addition to your library.