Mission and Money

Discover the intricate relationship between mission and finance in higher education with Mission and Money by Burton A. Weisbrod. Published by Cambridge University Press in 2010, this insightful paperback spans 356 pages and delves deep into the entire higher education industry, moving beyond the typical focus on elite institutions. Weisbrod presents original research that explores diverse revenue sources, including tuition, donations, research, patents, and endowments.

The book also addresses critical topics such as lobbying, distance education, and the global market, alongside the roles of advertising, branding, and institutional reputation. Mission and Money is a must-read for anyone interested in understanding the financial dynamics that shape educational institutions today. Enhance your knowledge of the higher education landscape with this comprehensive analysis.