Native Advertising

Discover the transformative world of Native Advertising by Lisa Lynch, published in 2018 by Taylor & Francis Ltd. This insightful hardback, spanning 128 pages, delves into the swift ascent of native advertising within US and European news organizations. Lynch thoughtfully examines the implications of this evolving content format, addressing its impact on news producers, audiences, and the overall quality of public discourse. As the lines between advertising and journalism blur, this book offers essential insights for marketers, journalists, and anyone interested in the future of media. Explore how native advertising is reshaping the landscape of internet marketing and what it means for the integrity of news today.