Neoliberal Self in Bollywood

Discover the complexities of identity in modern India with Neoliberal Self in Bollywood by Namrata Rele Sathe. This insightful hardback, published by Intellect in 2024, spans 134 pages and delves into the concept of the neoliberal self. Sathe argues that this identity is not a consistent representation of urban, liberal, millennial Indian life but instead reveals a schizophrenic nature filled with contradictions. The book challenges the prevailing narratives of progress and prosperity that dominate mainstream cultural discourse in India, offering a fresh perspective that is both thought-provoking and essential for understanding contemporary society. With 15 black and white illustrations, this work invites readers to explore the intricate dynamics of identity in Bollywood and beyond. Perfect for those interested in literature, cultural studies, and the socio-economic landscape of India, Neoliberal Self in Bollywood is a must-read for anyone looking to deepen their understanding of this fascinating subject.