New Multinationals

Discover the transformative power of modern multinational companies in "New Multinationals" by Mauro F. Guillén. Published by Cambridge University Press in 2010, this insightful hardback spans 238 pages and delves into how a new breed of multinationals is revolutionizing competition across global industries. Guillén expertly documents the rise of these companies, highlighting their unique ability to organize, manage, execute, and network effectively. With a focus on their key capabilities, the book offers a fresh conceptual framework that helps readers understand the causes and implications of this dynamic shift in international business. Ideal for scholars and business professionals alike, "New Multinationals" is essential reading for anyone looking to grasp the evolving landscape of global commerce.