New Strategies in Higher Education Marketing

Discover innovative solutions in the world of academia with New Strategies in Higher Education Marketing, a compelling guide authored by experienced practitioners. Published by Taylor & Francis Inc in 1991, this hardback edition spans 196 pages and is tailored specifically for professionals in the higher education sector.

This insightful work delves into practical "how-to" applications of marketing theory, providing fresh perspectives and effective tools to tackle the unique challenges faced by educational institutions. With its engaging approach, this book equips readers with creative strategies to implement marketing successfully, ensuring they can navigate and overcome potential obstacles in the competitive landscape of higher education.

Whether you're a marketer, administrator, or educator, New Strategies in Higher Education Marketing is an essential resource for enhancing your marketing efforts and fostering institutional growth.