Place Branding

Discover the innovative world of place branding with Place Branding by Mauri T. Chiara, published by Taylor & Francis Ltd in 2019. This insightful hardback edition spans 342 pages and delves into the emerging field of place branding, which is still in its infancy. Chiara presents a comprehensive theory of place branding that emphasizes the significance of the tourist experience. The book thoughtfully considers the roles of various stakeholders, including public and private organizations, as well as Destination Management Organizations (DMOs), in effectively managing a place brand. Ideal for researchers, practitioners, and anyone interested in the intersection of tourism and branding, this book serves as a vital resource for understanding the complexities of place branding in today's dynamic landscape.