Planning the Corporate Reputation (RLE Marketing)

Discover the essential elements of corporate identity with Planning the Corporate Reputation (RLE Marketing) by Vic Markham. Published by Taylor & Francis Ltd in 2014, this insightful hardback spans 204 pages and delves into the critical importance of establishing a recognizable and positive corporate identity for your organization.

Markham expertly explores the entire process, starting from foundational market research to the organization and management of a comprehensive corporate strategy. This book is a must-read for professionals in public relations and corporate communication, offering valuable insights into how a well-planned reputation can significantly impact your business's success. Enhance your understanding of corporate reputation management and learn to navigate the complexities of building a favorable identity in today's competitive market.