Political Branding in Cities

Name: Political Branding in Cities
Brand: Eleonora Pasotti
SKU: 9780521762052
Price: 73.96 EUR
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Eleonora Pasotti

€73,96

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Autorius Eleonora Pasotti

Žanras Municipal government -- Colombia -- Bogotá -- History -- 21st century, Municipal government -- Italy -- Naples -- History -- 21st century, Municipal government -- Illinois -- Chicago -- History -- 21st century, Politics, Practical -- Colombia -- Bogotá -- History -- 21st century, Politics, Practical -- Italy -- Naples -- History -- 21st century, Politics, Practical -- Illinois -- Chicago -- History -- History -- 21st century, Bogotá (Colombia) -- Politics and government -- 21st century, Naples (Italy) -- Politics and government -- 21st century, Chicago (Ill.) -- Politics and government -- 21st century

Leidėjas Cambridge University Press

Leidimo metai 2009 m.

Puslapių skč. 304 psl.

Viršelis Kietas viršelis

ISBN 9780521762052

Political Branding in Cities

Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

Political Branding in Cities

€73,96

€73,96 €76,25

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