Political Economy of City Branding

Explore the intricate world of city branding with "Political Economy of City Branding," authored by experts in the field and published by Taylor & Francis Ltd in 2014. This insightful hardback edition spans 216 pages and delves into the branding strategies employed by various post-industrial cities across North America, Europe, East Asia, and Australasia. Discover how these urban centers navigate the complexities of identity and reputation in a competitive global landscape. Perfect for scholars, urban planners, and anyone interested in the dynamics of city branding, this book offers a comprehensive analysis that is both informative and engaging. Enhance your understanding of the political economy behind city branding and its impact on urban development today!