Polling at a Crossroads

Discover the pressing issues surrounding public opinion polling in the thought-provoking book Polling at a Crossroads by Cambridge University Press. Set to be published in 2024, this insightful paperback spans 290 pages and delves into the crisis facing the polling industry. As response rates decline and critical elections reveal significant misses, the credibility of polling is at stake. This book presents an intuitive new paradigm that addresses the myriad challenges confronting modern polling practices. Perfect for scholars, political enthusiasts, and anyone interested in the future of public opinion research, Polling at a Crossroads offers a compelling path forward for the field. Don't miss out on this essential read that aims to reshape our understanding of polling in today's complex political landscape.