Practitioner's Guide to Account-Based Marketing

Unlock the potential of your B2B marketing strategies with the Practitioner's Guide to Account-Based Marketing by Bev Burgess. Published in 2021, this essential guide spans 312 pages and is designed for professionals eager to enhance their relationships with key accounts. Discover how to improve customer engagement, drive sustainable growth, and secure new business opportunities through the implementation of highly-customized marketing programs tailored specifically for your most important clients. Bev Burgess, a seasoned expert in the field, shares valuable insights and practical techniques to help you navigate the complexities of account-based marketing. Whether you're a marketer, business owner, or sales professional, this book is a must-have resource for anyone looking to elevate their marketing game and achieve remarkable results.