Principles of Strategic Communication

Discover the essential insights in the Principles of Strategic Communication by Taylor & Francis Ltd, set to be released in 2025. This fully revised second edition spans 370 pages and is designed to equip students with a comprehensive understanding of strategic communication theories and their practical applications in today's dynamic environment.

This edition includes vital updates that address the integration of AI in strategic communication practices, the importance of personal branding, and the role of social responsibility amidst widespread disinformation. Additionally, it explores ethical decision-making models, ensuring readers are well-prepared to navigate the complexities of modern communication challenges.

Perfect for students and professionals alike, Principles of Strategic Communication is an invaluable resource that promotes informed and responsible communication strategies in an ever-evolving landscape.