Product Strategy for High Technology Companies

Discover the essential guide to navigating the competitive landscape of high technology industries with Product Strategy for High Technology Companies by Michael E. McGrath. Published by McGraw-Hill Education - Europe in 2000, this insightful book spans 400 pages and is designed for business leaders and marketers alike.

McGrath delves into the strategies employed by industry giants like Microsoft and Intel, showcasing how they maintain their dominance in an ever-evolving marketplace. The book offers a thorough examination of the Core Strategic Vision and Market Platform Plan Frameworks, along with in-depth case studies that analyze 14 different strategies—highlighting both successes and failures.

Whether you're involved in product management, business development, or industrial management, this second edition is a must-have resource for anyone looking to drive growth and innovation in high-tech environments.