Religion and Consumer Behaviour

Discover the intriguing intersection of faith and commerce in Religion and Consumer Behaviour by Gaurav Gupta. Published by Taylor & Francis Ltd in 2024, this insightful paperback spans 250 pages and delves into the complex relationship between religiosity and consumer behavior. Gupta explores how religious beliefs influence purchasing decisions and consumption patterns, shedding light on an often overlooked topic. This book aims to enhance policy-making by providing a deeper understanding of how spirituality impacts the marketplace. Ideal for scholars, marketers, and policy-makers alike, this work invites readers to rethink traditional consumer behavior theories through the lens of religion. Don't miss the opportunity to enrich your understanding of this vital connection in today's economy.