Religion as Brand

Discover the intriguing intersection of faith and commerce in "Religion as Brand" by Mahdieh, published by Bloomsbury Publishing Plc in 2024. This thought-provoking hardback, spanning 252 pages, delves into how religions and brands both cater to fundamental human needs and motivations. By examining their societal roles, the author presents compelling parallels that challenge conventional thinking.

Through an engaging analogical framework, Mahdieh enriches the discussion with four insightful case studies, illustrating the practical implications of this comparative analysis in real-world scenarios. Whether you're a scholar, marketer, or simply curious about the connections between spirituality and branding, this book offers a unique perspective that is sure to captivate and inform. Don't miss the chance to explore this innovative exploration of religion and brand identity.