Reputation Management

Discover the essential insights of reputation management in the fifth edition of Reputation Management by John Doorley, published by Taylor & Francis Ltd in 2025. This comprehensive guide spans 410 pages and is a must-read for anyone looking to enhance their understanding of brand reputation. As the first book dedicated to this critical subject, it equips readers with the necessary skills to effectively manage brand reputation through strategic performance, behavior, identity, and communication. This updated edition includes new case studies addressing contemporary issues such as Covid-19 and the impact of artificial intelligence, ensuring relevance in today’s fast-paced environment. Elevate your brand’s standing and navigate the complexities of reputation management with this invaluable resource.