Reset

In "Reset," authors James R. Rubin and Barie Carmichael present a vital roadmap for businesses seeking to rebuild trust and reclaim their voice in today's dynamic landscape. Published by Columbia University Press in 2018, this insightful hardback spans 272 pages and offers compelling case studies that illustrate the journey of reputations lost and the strategies for recovery. The book delves into fundamental strategies that help enterprises mitigate risks while strengthening their corporate brand amidst the complexities of organizational change. "Reset" serves as an indispensable guide for navigating emerging pitfalls and seizing opportunities in this new era. Perfect for business leaders, marketers, and anyone interested in the social aspects of corporate reputation, this book is essential reading for those aiming to transform challenges into success.