Retail Marketing

Discover the essential strategies for success in the retail industry with Retail Marketing by Sarah Montano. This comprehensive textbook, published by Kogan Page Ltd in 2025, spans 384 pages, providing in-depth insights into the key concepts and practices of modern retail marketing and management. Whether you're a student, a retail professional, or simply interested in the dynamics of the retail world, this book offers valuable knowledge to enhance your understanding and skills. Dive into the latest trends and techniques that can help retailers thrive in a competitive market. Equip yourself with the tools necessary for effective marketing strategies and successful management in retail. Don’t miss out on this vital resource for anyone looking to excel in the retail sector!