Routledge Companion to Coopetition Strategies

Explore the cutting-edge world of co-opetition with the "Routledge Companion to Coopetition Strategies," authored by Anne-Sophie Fernandez and published by Taylor & Francis Ltd in 2018. This pivotal reference book spans an impressive 444 pages, making it the first comprehensive international survey of co-opetition research.

Organized thematically, this volume presents insights from the world's leading scholars, delving into co-opetition through various lenses including innovation, strategic management, marketing, and operations management. Perfect for academics, practitioners, and anyone interested in the intricate balance between competition and cooperation, this book offers valuable frameworks and strategies to navigate today's complex business landscapes. Enhance your understanding and application of strategic alliances with this essential guide to coopetition.