Selling Britishness

Discover the intriguing exploration of identity and commerce in Selling Britishness by Felicity Barnes, published by McGill-Queen's University Press in 2022. This hardback edition delves into the fascinating period from the 1920s to the Second World War, revealing how Australia, Canada, and New Zealand shaped perceptions of 'Britishness' through their marketing strategies. From 'British to the core' Canadian apples to 'All British' Australian butter, Barnes uncovers the powerful impact of commodity marketing on national identity. With its insightful analysis, this book is a must-read for anyone interested in the intersections of culture, commerce, and identity. With a compelling narrative backed by thorough research, Selling Britishness invites readers to rethink the ways in which consumer goods can shape national narratives and cultural perceptions. Join Felicity Barnes on this enlightening journey into the past and explore the profound connections between marketing and identity.