Social Media and Genre Studies

Explore the dynamic intersection of social media and academia in Social Media and Genre Studies by Thomas Kenny, published by Bloomsbury Publishing Plc in 2023. This insightful hardback, spanning 214 pages, delves into the evolving role of platforms like Facebook and Twitter as potential genres for higher education institutions. Through a comprehensive analysis that combines content evaluation and interviews, Kenny scrutinizes the purpose, form, and functionality of institutional web pages on these influential platforms. This book is essential for educators, researchers, and anyone interested in the impact of social media on academic communication. Discover how digital interactions are shaping the future of higher education in this thought-provoking study.