• Book cover of: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. By: Charitha Harshani Perera

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Charitha Harshani Perera

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Leidimo metai 2023 m.
Puslapių skč. 275 psl.
Viršelis Minkštas viršelis
ISBN 9789811950193
Leidimas 2022 ed.

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.

Book cover of: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. By: Charitha Harshani Perera

Social Media Marketing and Customer-B...

€109,12
€109,12 €112,49