Social Media Strategy

Unlock the power of social media with Social Media Strategy by Julie Atherton, published by Kogan Page Ltd in 2023. This comprehensive guide, spanning 296 pages, is a must-have for anyone looking to develop a long-term, integrated customer engagement strategy. Atherton provides structured and practical guidance, empowering you to create effective social media campaigns that significantly enhance your return on investment (ROI) across various digital channels.

In this second revised edition, you’ll find insightful global case studies that illustrate successful strategies in action. Whether you're a marketing professional or a business owner, this book offers valuable insights to help you navigate the ever-evolving landscape of internet marketing. Elevate your marketing efforts and connect with your audience like never before with Social Media Strategy.