Sports Sponsorship and Branding

Discover the dynamic intersection of sports, branding, and sponsorship in the insightful book Sports Sponsorship and Branding by Ho Keat Leng. Published in 2023 by Taylor & Francis Ltd, this hardback edition spans 317 pages and delves into how branding and sponsorship in the sports industry have transformed in the digital media era. With a keen focus on the challenges and opportunities presented by new technologies, this book offers valuable insights for marketers, sports professionals, and enthusiasts alike. Explore the evolving landscape of sports marketing and learn how to navigate the complexities of brand partnerships and sponsorships in today's fast-paced environment. Whether you are a student, a professional, or simply passionate about sports, this book is a must-read for understanding the future of sports sponsorship and branding.