Sports Sponsorship

Unlock the dynamic world of sports sponsorship with "Sports Sponsorship" by John A. Fortunato, published by McFarland & Co Inc in 2013. This insightful paperback spans 228 pages, providing a comprehensive exploration of how sponsorship in sports functions. From understanding the costs and goals associated with sponsorships to the critical steps for evaluating and selecting the right properties, this book covers it all.

Discover the art of activating a sponsorship, creating impactful brand associations, and enhancing public relations and brand image. Fortunato emphasizes that the possibilities in sponsorships are vast and limited only by the creativity and negotiation skills of the involved parties. Whether you’re a marketing professional, sports manager, or simply interested in corporate sponsorship dynamics, this book is an invaluable resource for grasping the essentials and potential of sports sponsorships.