• Book cover of: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. By: Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Kevin Lane Keller

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Leidimo metai 2019 m.
Puslapių skč. 624 psl.
Viršelis Minkštas viršelis
ISBN 9781292314969
Leidimas 5 ed

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition by Kevin Lane Keller, Vanitha Swaminathan.

Published by Pearson, (2019), Paperback, 624 pages.

Topics: Brand name products, Product management, Strategic planning, Brand name products--management.

Book cover of: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. By: Kevin Lane Keller

Strategic Brand Management: Building,...

€98,20
€98,20 €101,24