Strategic Brand Management In and Through Sport

Discover the essential insights of brand management with Strategic Brand Management In and Through Sport, authored by experts in the field and published by Taylor & Francis Ltd in 2025. This hardback edition spans 112 pages and delves into the intricate relationship between strategic brand management and the dynamic world of sports.

This compelling book not only enhances our understanding of brand management within the sports industry but also provides valuable directions for future research. Each chapter, originally published in the Journal of Strategic Marketing, offers a rich exploration of contemporary strategies and practices that shape successful brands in and through sport.

Perfect for academics, practitioners, and enthusiasts alike, this book is a must-have for anyone looking to deepen their knowledge in this promising field. Enhance your library today with this insightful resource!