Strategic Marketing in Library and Information Science

Discover the essential insights for modern librarianship with "Strategic Marketing in Library and Information Science" by Irene Owens, published by Taylor & Francis Inc in 2003. This enlightening book spans 266 pages and delves into the evolving landscape of marketing within the library and information science (LIS) field.

Through a combination of groundbreaking research studies and previously unseen theoretical perspectives, Owens meticulously examines the current, often minimal, marketing practices employed by LIS professionals and institutions. Whether you're an aspiring librarian or a seasoned information services expert, this book provides valuable strategies and knowledge to enhance your marketing efforts. Embrace the opportunity to elevate your library's outreach and effectiveness in an ever-competitive environment with this must-read reference for anyone involved in library planning and management.