Strategic Marketing in Tourism Services

Discover the essential insights on marketing in the tourism sector with "Strategic Marketing in Tourism Services" by Emerald Publishing Limited. Published in 2012, this hardback edition spans 434 pages, making it a comprehensive resource for both practitioners and scholars in the field. The book delves into a variety of targeted marketing strategies, including experiential marketing, branding, relationship marketing, and e-marketing, all tailored specifically for tourism services firms. Each chapter presents a collection of researched papers that showcases real-world applications and innovative approaches within the industry. Perfect for anyone looking to enhance their understanding of strategic marketing in tourism, this title is an invaluable addition to your library. Dive into the world of tourism marketing and elevate your knowledge today!