Strategies for Asia Pacific: Beyond the Crisis

Discover the insights of Philippe Lasserre in his compelling book, Strategies for Asia Pacific: Beyond the Crisis, published by Palgrave Macmillan in 1999. This revised edition spans 323 pages and offers a profound analysis of the Asian crisis, asserting that while serious, it is a temporary challenge. Lasserre emphasizes the importance for Western firms to enhance their presence in Asia and effectively compete against Asian rivals. To achieve this, he advocates for a deeper understanding of Asian markets, businesses, and cultural dynamics. This book is essential for anyone looking to navigate the complexities of international business in the Asia Pacific region and seize new opportunities in a rapidly evolving landscape. Perfect for professionals in business strategy and economics, Strategies for Asia Pacific: Beyond the Crisis is a must-read for those aiming to thrive in Asia's dynamic market.