Strategy and Tactics of Pricing

Discover the essential insights of pricing strategy with Strategy and Tactics of Pricing by Georg Müller. Now in its 7th edition, this influential text, published by Taylor & Francis Ltd in 2023, spans 336 pages and serves as a vital resource for both practitioners and students in the field of commerce. This comprehensive guide emphasizes value-based pricing, offering proven strategies and tactics that have shaped the industry. Whether you're looking to enhance your pricing strategy or deepen your understanding of market dynamics, this book is an indispensable addition to your library. Elevate your pricing knowledge and drive your business success with this authoritative guide.