Tourism Marketing in Western Europe

Discover the intricacies of tourism marketing in "Tourism Marketing in Western Europe," authored by Nikolaos Boukas and published by CABI Publishing in 2021. This insightful hardback edition spans 256 pages and delves into the contemporary marketing strategies employed across various Western European countries.

Through engaging case studies, the book examines the evolution of tourism marketing amid the challenges of competitiveness versus sustainability, locality versus globalization, and maturity versus new product development. Whether you're a marketing professional, a student, or simply passionate about tourism, this book offers valuable insights into the dynamic landscape of tourism marketing in Western Europe.