Trade Fair Annual 2020/21

Discover the transformative impact of Covid-19 on the world of exhibitions in the insightful Trade Fair Annual 2020/21 by Sabine Marinescu. Published in 2020 by AVEdition, this hardback edition spans 288 pages, offering a comprehensive overview of how the pandemic reshaped trade fairs and events. As traditional exhibitions faced postponements and cancellations, many transitioned into the digital realm, giving rise to innovative concepts that were previously unimagined. This annual provides valuable insights into these changes, making it an essential read for industry professionals and enthusiasts alike. Explore the future of trade fairs and how they are adapting to a new normal with this essential resource.