Value Proposition to Tourism Coopetition

Explore the groundbreaking insights of Value Proposition to Tourism Coopetition by Adriana Fumi Chim-Miki, published by Emerald Publishing Limited in 2024. This compelling hardback edition spans 328 pages and delves into the innovative concept of 'coopetition' in the tourism industry, where collaboration and competition coexist to foster inclusive development.

With contributions from a diverse array of global experts, this book examines how cooperative behaviors are reshaping tourist organizations and enhancing their value propositions. By understanding the dynamics of coopetition, readers will gain valuable perspectives on driving sustainable growth and fostering collaboration among industry players. Ideal for professionals, scholars, and anyone passionate about the evolution of tourism, this book is a must-read for those looking to navigate the complexities of the modern tourism landscape.