Virtual Influencers

Discover the fascinating world of virtual influencers in Virtual Influencers by Esperanza Miyake, published by Taylor & Francis Ltd in 2024. This insightful hardback spans 216 pages and delves into the intricate socio-cultural, economic, and technological factors that have shaped the identity of contemporary virtual influencers. Miyake expertly situates these digital entities at the crossroads of social media, consumer culture, artificial intelligence, and emerging digital technologies. Ideal for readers interested in sociology and the evolving landscape of digital interaction, this book provides a comprehensive understanding of how virtual influencers are redefining modern communication and marketing. Don't miss the opportunity to explore this timely and relevant topic that is shaping the future of social media and influencer culture.