What Price the Moral High Ground?

Explore the thought-provoking insights of Robert H. Frank in his enlightening book, What Price the Moral High Ground?. Published by Princeton University Press in 2010, this compelling paperback spans 224 pages and dives deep into the relationship between self-interest and ethical behavior in business.

In a world often dominated by tales of financial disasters and the greed of bankers, Frank invites readers to reconsider the belief that self-interest is always prioritized over the common good. He challenges the notion that success in business must come at the cost of social responsibility.

With an engaging writing style, Frank sheds light on the potential for businesses to thrive while maintaining ethical standards. This book is essential reading for anyone interested in business ethics, competition, and the social responsibilities that come with success.

Don’t miss your chance to understand how moral considerations can align with business success in today’s competitive landscape.