When India Votes

Discover the fascinating dynamics of elections in India with When India Votes by Jaishri N. Jethwaney. Published in 2019, this insightful book spans 216 pages and delves into the vibrant electoral landscape of the world's largest democracy. Jethwaney explores how media plays a crucial role in shaping political campaigns and influencing voter behavior. From the days of a single government-controlled television channel in 1984 to the explosion of diverse news outlets and social media platforms, the evolution of mass communication has transformed the electoral process in India. This book is essential reading for anyone interested in understanding the intersection of media, politics, and democracy in India. Join the conversation about the power of information and its impact on the democratic process. Perfect for students, political enthusiasts, and anyone keen on the workings of Indian democracy.